Debbie Howard's Interview

9/11/2007
11/09/07 Shacho TV Interview
11/09/07 Shacho TV Interview

20/3/2006
Spring 2006 iTV Japan Interview
Spring 2006 iTV Japan Interview

JMRN Insights Briefing

15/10/2007
Oct. 2007 Japan's Changing Consumer
Oct. 2007 Japan's Changing Consumer － Drivers of Change for Luxury Brands

The Nikkei Weekly

7/4/2009
日本における先進的な定性市場調査のスペシャリストです
新しい形態の市場調査会社を日本に設立することは容易ではありませんでした。しかし、JMRNは常にクライアントのご意見を取り入れ、時間をかけて他の調査会社を研究し、日本のビジネスのやり方を学ぶことによってよりよい方法を見出すという姿勢を貫いてきました。すべての始まりは20年前にさかのぼります。

26/1/2009
Taking stock and moving forward in the New Year
The New Year offers us a clean slate, and as such, it is an excellent opportunity to take stock and re-assess utilization of available resources. Of course this year, the need to do so is even greater than usual.

15/12/2008
Even on bad day, Japanese market continues to offer promise
As we approach the end of the year with a frightening global financial mood and both Japan and U.S. officially “in recession,” it’s a good time to take a step back and recall just how strong a market opportunity Japan continues to offer.

28/10/2008
Wine serves up good model for product success in
Amidst flat to declining total alcohol consumption in Japan, wine consumption has risen more than threefold since 1965, and is now enjoying wider acceptance by Japanese consumers than ever before

22/9/2008
Female “work returnees” yet another valuable resource
I have often said that Japanese companies tend to be losing out when it comes to utilizing Japanese females as a valuable resource . . .

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